This Agreement is between Cold Flow Forge ("we", "us") and the client named at checkout or on the signature page (the "Client", "you").
You accept this Agreement by paying at checkout or by signing below.
This Agreement covers The 90-Day Agency Pipeline Sprint (the "Sprint"): the build and 90 days of sending. Anything after the Sprint is agreed separately, in writing.
We build and run a done for you cold email system that puts qualified sales calls on your calendar. We find the leads, set up and warm the sending inboxes, write the emails, work every reply, book the calls, and keep improving the campaign. You approve every email before it sends.
The goal is 15 to 20 qualified calls a month by month 3 of sending. That is a goal, not a promise. We do not promise a number of calls, clients, closed deals, revenue, or inbox placement. Those depend on things outside our control, including the strength of your offer and your own sales process.
This Agreement starts the day you pay. We launch within 15 days of your payment, as long as onboarding is done within the first 7 days. Sending runs for 90 days, starting on launch day, the day the first campaign email goes out. If we are waiting on you for something we need to run the campaign (the intake form, the onboarding call, an approval, an answer), the clock pauses, and those days are added to the end.
| Item | Amount |
|---|---|
| Investment to start. It pays for your tools for the full Sprint. | $2,000 USD |
| Each qualified call, from the first call | $250 USD |
You only pay $250 when a qualified call shows up. If calls do not land, you do not pay. There is no cap on calls.
The $2,000 is paid up front. Work begins only after payment is received, and we start warming your inboxes that day. We will confirm to you in writing the day work begins. The $2,000 pays for your tools for the full Sprint, and those bills come out month by month. It is not refundable.
Invoices. We send an invoice every two weeks, on the review call, for the qualified calls delivered since the last one, taken from the shared call sheet in Section 4. Each invoice is due within 7 days. If an invoice is 7 days past due, we send you a written reminder and keep sending in good faith. If it is 14 days past due, we may end this Agreement under Section 10. Calls already delivered stay payable.
Billing disputes go through Section 4. Starting a card chargeback on validly billed fees instead of using Section 4 is a material breach of this Agreement.
A qualified call is a call where the prospect shows up and fits the target we agreed on.
The target. After your onboarding call, we send you one message in Slack: who we target, what we lead with, and the angle. You reply yes. That message is the record. Changes to it are agreed the same way, in writing.
You record every sales call. Every one, whether the prospect shows up or not, and whether you close or not. This is the only proof either of us needs.
Flagging a call. If you think a call did not qualify, tell us in Slack within 24 hours of the call and say why. The recording decides. If there is no recording, the call counts.
Attendance. If the prospect never shows up, the call does not count and is never billed, as long as you flag it within 24 hours. If you cannot make a call, tell us at least 4 hours before it starts and we will rebook it. If the prospect shows up and you miss the call without that notice, the call counts.
A qualified call counts whether you close the prospect or not. Closing is your part. Our part is getting the right people to show up. If you sign a prospect as a client, that call always counts.
The call sheet. Every call goes on one shared Google Sheet you can see at any time: the date, the prospect, the company, whether they showed up, whether it counted, and the $250 owed. We go through it together on a 15 minute review call every two weeks, and the invoice goes out on that call.
Copy you approve is your own statement about your business. If you skip these, results may suffer.
Cold email carries some risk. We follow the anti-spam laws that apply, including the US law (CAN-SPAM) and Canada's law, but we cannot promise zero risk. Every email has a working opt out. We send to the United States unless we agree otherwise in writing. You agree not to use the system for anything illegal, deceptive, or unethical.
We set up separate sending domains and inboxes. Your main domain is never used for sending. You let us use domains that look like your brand, and send in your name, for this work only. We may replace domains if results drop. We are not liable for spam placement or domain problems outside our control.
Your sending account. You get your own sending account, paid for by your investment. Once the Sprint is done (after day 90 of sending), you can take it over at no cost, domains included, by moving the monthly bills to your own card. If you end this Agreement before then, or do not want it, we cancel it.
To the fullest extent the law allows, neither of us is liable to the other for indirect or consequential damages, such as lost profits. Our total liability will not exceed the fees you paid us in the 3 months before the claim arose. This limit does not apply to fraud or willful misconduct.
Each of us will keep the other's non public business information confidential and will not share it with third parties, except as required by law.
You may end this Agreement at any time by written notice. It ends the business day after you send it.
We may end it only for cause, by written notice, if:
When it ends, we stop sending. The $2,000 is not refunded. Qualified calls already delivered stay payable, and calls booked before the end are billed if the prospect shows up.
Written notice means email: to andrew@coldflowforge.com, or to the email you used at checkout.
We are an independent contractor, not your employee or partner.
Our systems, templates, and processes stay ours. You own your brand, your offer, your customer data, and the prospect conversations we generate for you. When this Agreement ends, we hand over your lead list, reply history, and campaign emails on request.
This Agreement is governed by the laws of British Columbia, Canada. Any dispute goes to the courts of British Columbia.
This is the entire agreement between us and replaces anything discussed before it. Changes must be in writing and agreed by both of us.